USE CASE:

Objectives

1. Brand Standard Overhaul

   • Update and refine the visual identity, tone and messaging to ensure consistency across all touch points.

   • Strengthen the connection between the company’s services and its key target audiences.

   • Ensure inclusivity and accessibility in messaging, aligning with the company's minority and women-owned status.

2. Sub-Brand Creation for Expectant Parents

   • Develop a clear, differentiated brand identity that resonates with expectant parents while complementing Best Upon Request’s overarching brand.

   • Design a sub-brand standard guide specifically for the new sector, addressing logo use, color schemes, typography, imagery and tone of voice.

   • Ensure messaging communicates empathy, trust and support.

Target Audiences

1. Primary Audience

   • Corporate clients: HR and benefits teams seeking concierge services to improve employee satisfaction and productivity.

   • Healthcare workers, patients, and hospital guests who require personalized, hassle-free services.

2. Secondary Audience (New Sector)

   • Expectant parents, families, and caregivers seeking personalized services during pregnancy, hospital stays, and post-birth.

   • Healthcare providers looking to offer additional support services for expectant families.