EyeMed 400M Member Campaign
EyeMed 400M Member Campaign
Embedded Files
USE CASE:
USE CASE:
To drive internal engagement and motivation within EyeMed Vision employees towards achieving the goal of enrolling 400 million new members, fostering a sense of collective purpose and enthusiasm across the company.
Key Message
Every effort counts. Let’s achieve this milestone through passion, teamwork and dedication to our mission of enhancing lives with clearer vision.
Target Audience
EyeMed Vision employees, from all departments, who will be key players in promoting and achieving the member enrollment goal.
Goals
Energize employees, celebrate progress and create momentum toward the ultimate target.
Add an element of fun and encourage employee participation in the campaign.
Maintain excitement and momentum across all levels of the company, ensuring that employees feel part of a shared mission.
MY ROLE:
MY ROLE:
Contacted designer to lead this campaign and manage the development of it's assets.
DELIVERABLES:
DELIVERABLES:
Social Media Campaign:
Platform
Content
Hashtags
Engagement Tactics:
T-shirts
Elevator Art
Office Materials:
Temporary Tattoos:
Event
"Vision for All Day" - A company-wide celebration event where employees are invited to engage in activities, learn about the 400M member goal and celebrate successes.
OUTCOME:
OUTCOME:
Positive engagement on internal social media.
Participation in the event and challenges.
Adoption of campaign materials.
Positive sentiment from employees about the campaign.
Progress toward the 400M goal.
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