Lansing Roller Derby
Lansing Roller Derby
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USE CASE:
USE CASE:
Our organization, a 501(c)(3) nonprofit roller derby league, is seeking innovative ways to secure sponsorships, increase awareness of our mission and solidify our reputation as a charitable and inclusive pillar within the community. Through strategic campaigns and collaborations, we aim to enhance our funding, attract new members and elevate the sport of roller derby as a dynamic, empowering, and community-oriented activity.
Objectives
Gain and Maintain Sponsorships
Spread Awareness of the League and Roller Derby
Establish the League as a Charitable Community Pillar
Target Audiences
Potential Sponsors
Potential Members
Community Stakeholders
MY ROLE:
MY ROLE:
Marketing Manager - oversaw and developed all marketing initiatives.
DELIVERABLES:
DELIVERABLES:
PR relationships and management
Legal sponsorship commitments
Community outreach
Social engagement management
Sponsorship Package
Marketing Campaigns
Community Engagement Initiatives
On-going content creation for social media engagement
Facebook, Instagram, Tik tok, Twitter
OUTCOME:
OUTCOME:
Lansing Roller Derby is known in the derby community for our social presence and Tik Tok content. We get comments about it online and also at national tournaments and scrimmages.
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