USE CASE:

Lojjaden Farm is a unique organization that offers science-based programs using horses and nature to help women develop better relationships with others, their personal goals, and themselves. The goal of this project is to create a comprehensive Brand Standard Guide that will serve as the foundation for Lojjaden Farm’s visual identity, messaging, tone, and overall brand presence. The guide will ensure consistent representation of the brand across all platforms and materials, including the website, social media, brochures, signage, and marketing collateral.

Objectives

• Establish a cohesive and professional brand identity for Lojjaden Farm.

• Develop clear guidelines for the use of logos, typography, color palettes and imagery.

• Provide direction on the tone and messaging for all communications.

• Ensure brand consistency across various media and marketing materials.

• Position Lojjaden Farm as a trustworthy, inspiring, and nurturing resource for women seeking personal growth and connection through nature and horses.

Target Audience

• Primary Audience: Women (ages 25–55) who are interested in personal development, emotional healing and improving their relationships with others, themselves, and their goals.

• Secondary Audience: Coaches, therapists, wellness professionals, and organizations in the mental health, wellness and personal growth sectors who may partner with Lojjaden Farm or refer clients.