USE CASE:

Given the fast-paced nature of the event, content needs to be posted in real-time without compromising on quality. To streamline execution and maintain consistency, we will develop a template-based system for social media posts that allows quick customization during the event. These templates will be pre-designed for key content types (game highlights, MVPs, team updates) and can be easily updated with relevant details in real-time.

Objectives

• Rapid Content Production: A designated social media team will manage content creation and posting using the template system, ensuring quick turnaround times and consistent branding across all platforms.

• Pre-scheduled Content: Some content will be pre-scheduled in advance to ensure that updates are consistently pushed out during quieter times.

• Mobile-First Approach: To capture real-time moments, the team will rely on mobile devices for on-the-go content production (photos, videos, stories) and immediate sharing across social platforms.

Target Audience

• Roller Derby Enthusiasts

• Families and Casual Fans

• Event Sponsors & Teams

Key Messages

• Excitement & Energy: The Mitten Kitten Mash-Up is a fast-paced, high-energy roller derby championship featuring 16 teams battling across two divisions.

• Competition & Community: Teams from across Michigan and surrounding states (Ohio, Indiana, Wisconsin, Maryland) will compete for the D1 and D2 championships, culminating in the intense finals.

• All-Star Junior Expo: A special Sunday afternoon all-star Juniors expo showcasing the rising stars of roller derby.

• Weekend-Long Tournament: Featuring a five-team States tournament with top teams from Michigan and beyond.