Kroger Corporate Wayfinding Project
Kroger Corporate Wayfinding Project
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USE CASE:
USE CASE:
This project focuses on a nationwide overhaul of aisle headers and end cap designs for Kroger and its family of stores. The initiative aims to ensure brand consistency, improve the in-store customer experience and align with Kroger’s commitment to quality and innovation. The redesign will serve as a strategic tool to enhance store aesthetics, drive shopper engagement and reflect Kroger’s brand values across all locations.
Objectives
Enhance Brand Consistency
Improve Customer Experience
Collaborate for Feasibility and Compliance
Measure and Report Success
Target Audiences
Shoppers
Internal Stakeholders
Vendors and Partners
MY ROLE:
MY ROLE:
Contracted lead designer for this project.
DELIVERABLES:
DELIVERABLES:
Aisle Header Design
End Cap Templates
Implementation Guidelines
OUTCOME:
OUTCOME:
The project was a success all around - everything was installed on time and within budget. They were all received well and are still installed in new Kroger family of stores across the US a decade later.
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