USE CASE:

This project leverages Mercy Health’s sponsorship of the FC Cincinnati soccer league to enhance brand visibility, foster community engagement and strengthen internal support from the C-suite. By creating targeted email marketing campaigns and promotional materials, the initiative aims to spread awareness of the partnership, highlight Mercy Health’s commitment to the local community and encourage executive attendance at games.

Objectives

1. Expand Brand Awareness

2. Engage the Community

3. Boost Internal Support

Target Audiences

1. Community Members

2. Mercy Health Executives (C-Suite)

3. FC Cincinnati Fan Base