Objectives
Create an engaging carnival-themed fundraising event that encourages corporate partner involvement, drives foot traffic to sponsor booths and raises funds for the nonprofit's mission.
Promote auction items before the event to build anticipation and ensure smooth, efficient bidding during the event.
Ensure seamless event flow with clear signage directing guests to key areas such as games, auctions and experiences.
Increase visibility and interaction for corporate partners, allowing them to engage attendees in a fun and unique way while strengthening relationships.
Target Audience
Corporate Partners: C-Suite executives, mid-level managers and entry-level employees from corporate sponsors.
Mid-range Donors: Individuals who have previously supported the nonprofit but may not be at the highest donation tier.
Attendees: Employees of corporate sponsors, guests from the community and existing nonprofit supporters.
I was a Marketing director incharge of putting together and executing the marketing campaign for this event.
Organization brand guide
Event mood board
Event Branding and visuals
Event Invitation
Sponsorship Activation Materials
Event Program
Auction Materials (Live and Silent)
Event Day Signage
Post-Event Engagement Materials:
Amount raised through auctions and donations.
Number of attendees and corporate partners participating.
Engagement levels at the sponsored game booths.
Post-event feedback surveys to measure overall satisfaction and impact.